# Ontario.Associates

> Ontario.Associates is a digital marketing and business consulting service for trades and home-service businesses in Canada. We are not a contractor and do not install, repair or service anything. Accountants, lawyers and lenders who serve Ontario trades businesses, and the trades owners they refer

Ontario.Associates is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Ontario.

Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only.

## Key pages
- [Home](https://ontario.associates/): Ontario.Associates works with accountants, lawyers and lenders who serve Ontario trades. When a client's real problem is too few good jobs, you refer them to us for marketing; everything about that arrangement is put in writing first.
- [Services](https://ontario.associates/services/): Three services describe how each profession refers a trades client to us, one describes what the referred owner receives, and one covers the reports that keep advisors informed with the client's permission.
- [Areas](https://ontario.associates/areas/): We work with trades businesses and their advisors anywhere in Ontario. Five regions have their own page because the housing, the trades mix and the advisor networks differ enough to change how referrals work.
- [About](https://ontario.associates/about/): Ontario.Associates is a Canadian marketing and business consulting service for trades, organised around referrals from the professionals who already advise them. It is led by Ali Sedighi, MBA, and run from Vancouver.
- [Results](https://ontario.associates/results/): Our published results come from heating and cooling companies. We present them as results from our HVAC work, explain what each number measures, and set out what an advisor should and shouldn't conclude from them.
- [Pricing](https://ontario.associates/pricing/): Referred clients choose from the same published Trades.Agency plans as any other trades business. Plans start at $1,999 per month month-to-month, or $1,499 per month on annual billing, plus Ontario's 13% HST.
- [FAQ](https://ontario.associates/faq/): The questions we hear most from accountants, lawyers, lenders and the trades owners they refer, answered plainly. If yours isn't here, call, text or email.
- [Contact](https://ontario.associates/contact/): Call, text or email. Professionals can ask how referrals would work before committing to anything; trades owners can ask about their business. Either way, you'll reach a senior strategist.

## Services
- [Accountant referrals](https://ontario.associates/services/accountant-referrals/): When a trades client's numbers point to a shortage of good jobs rather than a bookkeeping issue, you can refer them to us for marketing. You keep the accounting; we handle the marketing; the client controls what is shared.
- [Advisor reports](https://ontario.associates/services/advisor-ready-reporting/): Every client gets a monthly report. This format puts the numbers that matter on one page, in plain terms, so the owner can pass it to an accountant, lawyer or lender without a translation.
- [Lawyer referrals](https://ontario.associates/services/lawyer-referrals/): Incorporations, shareholder changes, purchases and sales all raise marketing questions nobody puts in the agreement. You handle the legal side; we help the owner sort out and market the business.
- [Lender referrals](https://ontario.associates/services/lender-referrals/): Trades borrowers often plan growth that depends on more customers. We help them build the marketing behind that plan. We are not a lender or broker and never discuss rates, approvals or credit.
- [Referred clients](https://ontario.associates/services/referred-client-marketing/): If your accountant, lawyer or lender suggested you call us, here is exactly what happens next: a free consultation, a written plan, and marketing work you can stop with 30 days' notice.

## Coverage
- [Ottawa](https://ontario.associates/areas/ottawa/): Ottawa is one city on paper and several markets in practice: an urban core, large suburbs such as Kanata, Barrhaven and Orléans, and rural wards. Referred trades owners need marketing that matches the part of the city they actually serve.
- [Peel and Halton](https://ontario.associates/areas/peel-halton/): Mississauga, Brampton, Oakville and Burlington have large single-family housing stock and many family-run trades companies. Their advisors often see growth, succession and language questions arrive together.
- [Toronto](https://ontario.associates/areas/toronto/): Toronto's trades work splits between high-rise buildings managed by professionals and older houses owned by individuals. That split decides how a referred trades client should market, and what their advisors are likely to notice first.
- [Waterloo and Guelph](https://ontario.associates/areas/waterloo-wellington/): Kitchener, Waterloo, Cambridge and Guelph form a connected market with very different neighbourhoods: student rentals, older industrial-era houses, new subdivisions and large business parks. Each pulls trades marketing in a different direction.
- [York and Durham](https://ontario.associates/areas/york-durham/): North and east of Toronto, York Region's large detached-house suburbs and Durham's mix of cities and rural townships give trades steady residential demand. Their advisors see expansion, new-build and service-area questions most often.

## Guides and articles
- [Guides](https://ontario.associates/guides/): Three long-form guides written for the people who advise trades owners, and for owners who want to understand what their advisors see. Each one teaches something you can use whether or not you ever work with us.
- [Digital assets](https://ontario.associates/guides/digital-assets-checklist/): A trades company's domain, website, Google listing, ad accounts and phone number are worth real money, and they're often registered to the wrong person. This checklist helps owners list them and bring the right questions to their lawyer.
- [Marketing numbers](https://ontario.associates/guides/marketing-numbers-for-accountants/): Marketing shows up in the books as one expense line with no explanation. Five simple figures turn it into something an accountant can test: is this spend paying for itself, and how would we know?
- [Referral playbook](https://ontario.associates/guides/referral-partnership-playbook/): A good referral protects the client, the professional and the specialist. This playbook sets out the eight steps that make that happen, with the questions to ask before agreeing to any referral arrangement.

## Optional
- [Full text](https://ontario.associates/llms-full.txt)
- [Parent company](https://trades.agency)