Results from our HVAC work, read like an advisor would

The results

The full list is published on the HVAC.Agency case studies page, and each client's live site is linked above.

Reading these numbers as an advisor would

A careful reader separates three kinds of figures:

1. Visibility figures such as traffic and rankings. Roma Heating & Cooling's 400% organic traffic growth and CombiBoiler.ca's 500+ page-1 rankings show that more people found these businesses through search. They don't, on their own, show revenue.
2. Lead figures such as BCWide.ca's tripling in 90 days and CanroHeat.ca's 250% growth. Leads are enquiries; some become jobs and some don't.
3. Return figures such as HVACDeal.ca's 12:1 ROI and CombiBoiler.ca's 300% ROI. These are the closest to what an accountant cares about, though how each business calculated its return isn't standardised.

That's exactly why our reports for referred clients focus on booked jobs and cost per booked job. Those figures can be checked against the owner's own records. See advisor-ready reporting.

What these results show about the method

Across these companies, the same pattern repeats:

• Pages built around specific services and areas, so the business appears when someone searches for exactly what it does, where it does it.
• Tracking that ties enquiries to sources, so spending can follow what works.
• Patience with search, speed with ads. BCWide.ca's 90-day result shows change within a quarter; Roma's traffic growth took a year to build.

What transfers to other trades, and what doesn't

Transfers well: service-and-area pages, a well-kept Google Business Profile, review routines, call tracking and cost-per-job reporting. These work for plumbers, electricians and roofers in much the same way.

Doesn't transfer automatically: the size of the numbers. HVAC has large replacement jobs and sharp seasonal peaks. A drain company with smaller, more frequent jobs, or a landscaper with a short season, will see a different shape. Local competition matters too; a Toronto market behaves differently from a smaller centre, as our areas pages explain.

How we'd measure a referred client

For a trades business referred by an accountant, lawyer or lender, we agree three things at the start:

1. The baseline: current enquiries, booked jobs and marketing spend per month.
2. The measure: cost per booked job and the average value of those jobs.
3. The review point: usually three months for a first fair read, and twelve to see the full seasonal cycle.

A simple check: if a client's average job contributes $600 after direct costs and marketing wins jobs at $150 each, every booked job adds $450. If cost per job climbs above $600, the marketing is losing money, and the report will say so plainly.

What we will never claim

No promised leads, no promised rankings, no forecasts presented as facts and no borrowed results from other sectors. If that makes this page more modest than some, that's intentional. Read more about how we work or see the pricing.