Ontario.Associates plans marketing and gives business advice to Ontario trades and home-service companies. What makes it different is how clients usually arrive: through the accountants, lawyers and lenders who already know their business. We exist to make those referrals easy, clearly documented and safe for everyone involved.
What we are, and what we aren't
We plan and run marketing for trades businesses: local search, websites, paid search, reviews and reporting. We also advise owners on how the business wins work.
We are not a contractor. No installs, no repairs, no service calls: nobody from our side ever turns up at a job site with tools. We are also not an accounting firm, a law firm, a lender or a broker. When a question belongs to one of those professions, it goes back to the professional, which is usually the person who referred the client in the first place.
One more clarification, because of our name: Ontario.Associates isn't a professional association or a regulated partnership. "Associates" describes the professionals we work alongside, not a membership.
Part of the Sedighi.ca and SAZ.ca group
Ontario.Associates belongs to the Sedighi.ca and SAZ.ca group of companies. The group is Canadian and headquartered in Vancouver, British Columbia, and it serves clients across Canada.
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. The trades brand we follow, Trades.Agency, sits under Sedighi.ca alongside HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca.
- SAZ.ca (Strategy & Acceleration Zone) is a Canadian firm that consults on strategy, AI and revenue acceleration. Ali Sedighi started SAZ.ca and holds the title of Founder & Managing Partner there, while strategic direction for the firm comes from Sedighi.ca.
Trades.Agency is our parent brand for trades work, and its published plans are the ones referred clients choose from. See pricing.
Ali Sedighi, MBA
Ali Sedighi leads Ontario.Associates. His MBA is in Technology Management. His marketing career spans 17+ years and began in 2007, the year he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
He is the founder of Conv.ca, a conversion-rate optimisation agency, and of MyAutomation.ca, and Founder & Managing Partner of SAZ.ca. His clients have included businesses in Canada, the USA and Dubai.
Most relevant to trades: Ali has built 150+ live HVAC websites, including CombiBoiler.ca, Roma Heating & Cooling, CanroHeat.ca and HVACDeal.ca. Heating and cooling is where our method was developed, which is why our published case studies are results from our HVAC work. The results page explains what they show.
The rules we keep with referring professionals
A referral relationship only works if the professional can trust it completely. These are our standing rules.
- Consent comes first. We never ask a professional to send client information without the client's permission. Usually the client simply calls us.
- Everything is in writing. Before the first referral, we describe in writing how referrals work between us, including whether any fee is involved, and the client is told.
- We stay in our lane. No legal, accounting, tax, lending or compliance advice, ever, even informally.
- We report back only what the client approves. The client decides whether their advisor sees anything, and can change that decision whenever they like.
- We don't name partners publicly. This site lists no partner firms and implies no endorsements.
- We'll say when marketing isn't the answer. If the real problem is pricing, capacity or cash flow, we tell the client and point them back to their advisor.
The referral partnership playbook explains each rule in more detail.
How we work with referred trades owners
Every referred owner gets a senior strategist from the first call, a free 30-minute consultation if they're eligible, a review of how customers find them now and a written plan with costs. Work runs month to month, with 30 days' notice to cancel. Reporting is monthly and in plain language, in a format their advisors can read if the owner wants that. See referred-client marketing for details.
Positioning, in one sentence
We market and advise Ontario trades and home-service companies, working alongside the professionals who advise them, and we are not a contractor.
To talk about a referral, or about your own trades business, call, text or email. The contact page explains what to include.
Frequently asked questions
Why is an Ontario-focused service based in Vancouver?
Our group's head office is in Vancouver, British Columbia, and consultations run by video call or in person, as well as by phone, text and email. Advisors and trades owners across Ontario reach us the same way they'd reach any specialist: a call, a text or an email.
Who will my client actually deal with?
A senior strategist from the first call. Ali Sedighi leads the service, and the people doing the work are part of the Sedighi.ca group. We don't hand referred clients to a call centre.
Is Ontario.Associates a professional partnership or an association?
No. Despite the name, it isn't a professional association, a regulated firm or a membership body. It's a marketing and business consulting service, and the name refers to the professionals we work alongside.
What is the connection to Trades.Agency?
Trades.Agency is the Sedighi.ca brand for trades marketing. Ontario.Associates follows its methods and published plans, with a focus on referrals from Ontario accountants, lawyers and lenders.